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Magick Robotics · Seed round

Magick Guardian

The reward-only training and health system for big dogs.

Your dog learns in half a second. We built the system that never misses it.

Seed round · 2026 · info@magickrobotics.ai

The problem

Training fails on timing — and big dogs pay for it.

The half-second window

Humans miss the moment that teaches

Dogs link an action to its reward inside a window of about half a second. People almost always mark it late, so the lesson never lands.

~20M big dogs

A large, underserved segment

Roughly 20 million large-breed dogs in the US alone — the animals that most need reliable training and early health warning.

Expensive health

Problems caught too late

Big breeds face costly joint, gait and cardiac issues that owners typically notice long after the earliest signs appear.

Aversives on the way out

No humane, reliable alternative

Shock and other aversive methods are being banned and abandoned — leaving owners without a dependable, welfare-first option.

The insight

A machine hits the marker window every rep — reward-only.

What a human can't do by hand, a device does every single time: mark the exact half-second your dog gets it right, and make sure the reward lands inside that window. One system, three jobs.

Train the dog

The perfectly-timed marker-and-reward loop, run flawlessly on every rep.

Coach the owner

Guardian Whisperer tells you the instant to mark and scores your timing.

Guard health

Activity, rest and gait tracked against your dog's own baseline for early warning.

The product

One system, a family of devices.

Core
GuardianThe wearable brain — vision, motion and audio sensors and the perfectly-timed marker. Clips to a collar or harness.
App
Guardian WhispererThe app that coaches you rep by rep and keeps tabs on your dog's health.
$30
Guardian DispenserA stationary auto-dispenser that drops a treat on cue, at exactly the right moment. Q2 2026.
$300
Guardian AssistA dog-sized robot that moves to your dog and rewards it where it's earned. Q3 2026.
$999
Guardian AlphaA pack-leader dog-robot that trains a whole pack on its own. Q1 2027.

How it works

A closed loop the device runs flawlessly.

01 · CUE

Cue

A spoken cue in your own voice — or nothing at all in capturing mode.

t = 0.00s
02 · MARK

Mark ≤ 0.5s

A crisp tone fires inside the window, tagging the exact instant your dog got it right.

≤ 0.5s · in window
03 · REWARD

Reward in-window

A measured treat follows; the marker has already bridged the gap.

+1–3s · logged
04 · ADAPT

Adapt

Every rep is scored, and the plan raises or eases difficulty to match.

just-right band

The moat: it coaches the human (Whisperer + Handler Score), transfers cues off-device so the dog obeys you, enforces welfare in software, and generates rep-level training data no one else has.

How the training works · 1 of 5

The moment that teaches.

Every rep is one closed loop, and the whole thing turns on a window about half a second wide. A device closes that loop the same way every single time.

MARKER ≤0.5s WINDOW 1 2 3 4 5 6 Cue Acts Detect Mark Reward Adapt
  1. 1Cue — in your own voice, or nothing at all in capturing mode.
  2. 2Dog acts — the behaviour happens.
  3. 3Guardian detects — vision + motion, inside 0.5s.
  4. 4Mark — a crisp tone tags the exact instant.
  5. 5Reward — a measured treat lands in-window.
  6. 6Adapt — the rep is scored; difficulty adjusts.
Where the mark lands0 – 1.0s after the act
0.0s0.5s · window edge1.0s

A device hits that half-second window on every rep. A human — reaching for a clicker or a treat — almost always lands late, after the moment has already passed.

How the training works · 2 of 5

Everyone’s connected.

One quiet network runs the whole session: the app coaches you in-ear, the Guardian marks and cues the dog in your voice, and the dispenser drops the reward — all on time, every rep.

coaching cues marks treat-release treat Whispererthe app Youin-ear Guardianon the dog Juniperyour dog Dispenser+ Assist
Signal — coaching · cues · marks Physical — treat delivered

How the training works · 3 of 5

Live session — on your phone.

9:41
J Juniper
Sit · rep 14
Active
Marker delayIn window
300ms
Timing quality1.00
Skill Δ+0.05
Outcomecomply
Treats1
Sit · rep 14 of 20auto-marking · 00:47

The live training screen shows exactly what the Guardian saw and did — every reading the built app already reports, rep by rep.

  • Marker delay, in milliseconds

    300 ms — inside the window — with timing quality 1.00.

  • Skill moving, live

    Skill Δ +0.05, outcome comply, one measured treat logged.

  • Nothing to catch by hand

    The device marks automatically; you just watch the rep count climb.

How the training works · 4 of 5

You’re getting better too.

9:41
M Your coaching
Guardian Whisperer
Week 1
“Mark now”
in-ear · the device cued the moment
Your marker timing0.41s
Mon · 0.9s lateSun · 0.4s
82
Handler score
▲ +18 this week
Cue transfer
device-led
you cue
faded

Guardian Whisperer coaches the human in the loop — the moat no clicker has. Your timing tightens, your Handler Score climbs, and the cue transfers to you.

  • “Mark now” in your ear

    The device knows the instant; it tells you, so you learn the feel of it.

  • Timing that visibly tightens

    From ~0.9s late to ~0.4s across one week.

  • The cue transfers to you

    Device-led → you cue → faded, so the dog obeys you.

How the training works · 5 of 5

Progress you can see.

9:41
J Juniper
Progress · 30 days
Shareable
Skill reliability
Sit92%
Recall78%
Stay61%
Recall reliability62% → 95%
4 weeks agotoday
Activity
1.4h ▲ 8%
Rest
9.2h steady
Movement change — worth a vet visit
front-left gait, 3 days vs. baseline

Because every rep is scored, progress is a picture, not a hunch — and the same sensors quietly watch health against your dog’s own baseline.

  • Per-skill reliability

    Sit 92%, Recall 78%, Stay 61% — and recall climbed 62% → 95%.

  • Early health warning

    Activity and rest tracked to baseline; a gentle flag when gait drifts.

  • A vet-shareable timeline

    One tap turns a month of reps and readings into a record your vet can read.

The market

A large market, compounding fast.

US dogs
~89.7M
Dogs in the United States — the top of the funnel.
Our segment
~20M
Large-breed dogs in the US — our beachhead.
Pet wearables
$3.2B → $14.9B
Global pet wearables, 2024 to 2034 (projected).
TAM
$14.9B
Total addressable — the 2034 global pet-wearables market.
SAM
~$7B
Serviceable — US large-breed training and health.
3-year SOM
~$20M ARR
Roughly 61k subscribers — under 0.5% penetration.

Market sizes are company estimates drawn from third-party industry data; segment and penetration figures are company projections, not guarantees.

Business model

Hardware plus subscription — recurring by design.

A $100 refundable device deposit gets the Guardian on the collar — credited straight back as your first $100 of subscription.

  • Guardian Whisperer$9.99/mo · free 3 mo
  • Standard$19/mo
  • Plus$29/mo
  • Pro$39/mo
Blended ARPU
~$26.50/mo
Across the Standard, Plus and Pro plans.
LTV : CAC
~8.5×
Target lifetime-value to acquisition-cost ratio.
Churn
~3%/mo
A subscriber life of roughly 33 months.

Roadmap

Each stage earns the next.

Now
Guardian Whisperer appThe coaching app, live today in early access.
2026
Guardian device + plansThe wearable brain plus the Standard, Plus and Pro subscriptions.
Q2 '26
Guardian DispenserThe automatic half of the training loop.
Q3 '26
Guardian AssistA dog-sized robot that trains alongside you.
Post-launch
Pro: GPS + vitalsLive location and cardiac/vitals on the health timeline.
Q1 '27
Guardian AlphaA pack-leader dog-robot for multi-dog settings.

Where we are

Built and validated to spec — pre-launch.

Cross-platform app

Guardian Whisperer, built

A cross-platform app — iPhone, Android and web — built and validated to spec.

Training simulator

The loop, proven end-to-end

A high-fidelity training simulator validates the marker-and-reward loop to spec.

Builds passing

iOS · Android · web

The iOS build, Android and web are all passing.

Welfare in software

Reward-only, enforced

There isn't even a command for an aversive — welfare is enforced in software.

Honest status: pre-launch. Hardware and the first pilot are next — no revenue or users are claimed.

Targets / projections

A credible path to ~$20M ARR in three years.

3-year ARR
~$20M
Roughly 61k subscribers — under 0.5% penetration of the large-breed segment.
Operating profitability
~mo. 12
Targeted operating profitability around month twelve.
Year-3 revenue
~$30M
Total revenue by year three on the plan — hardware plus subscription.

Targets and forward-looking projections based on current plans and assumptions; actual results will vary.

The ask

Raising a $5M seed.

To launch the MVP, prove training and health early-warning in real homes, and build Guardian Whisperer and the first hardware.

Forward-looking projections — not an offer of securities.